Andrew approached me about building a website for his roofing repair company because his old website just wasn't cutting it. Dated design, poor SEO and not optimized for mobile. I started from scratch and built him an updated website that is hardwired for sales. Loaded with all the information you need about his company, plenty of CTA's and a streamlined, professional look help to boost the credibility of this new website. The updated SEO will ensure much better search rankings than his previous page, and with regular maintenance it's sure to keep on climbing.
This redesign was all about clarity for the final customer. Big, bold text and high contrast were implemented to make titles stand out and CTA's pop. After all, if you're looking for emergency roof repair you probably don't want to mess around looking for phone numbers or other contact info.
Andrew handles more than just emergency repairs however, and having his services displayed in a clear and readable way was a priority. Using just enough information and a CTA leading to the Contact section, users will find navigating this site a breeze.
Testimonials add a big boost to a website's credibility. It lets potential customers know you're the real deal, and that other customers were happy enough with you to say a few kind words about your work. No shortage of that here as Andrew has been in business for over 30 years.
Simple contact forms often yield the best results and avoid confusion. Too many options can overwhelm the user and send them looking somewhere else. We kept this to the basics and added the social contacts and newsletter subscribe to the footer.
Mobile design is crucial as the majority of searches are now done on a mobile device. Speed and usability are two key factors in keeping a user on your website, and keeping the important bits "above the fold" gives users what they need right away and leads to higher conversion rates.